When you aren’t going for status at a hotel chain, you may not worry as much about joining the loyalty program. Especially if you booked through a site like Priceline and are ineligible for getting points for the stay.
But being in the loyalty program can get you other perks.
One is that you are less likely to get “walked” from a hotel when they are oversold. This isn’t proven to prevent it 100% of the time, but if your hotel were oversold and you had to turn someone away, would you pick a random person or a person who is a member of your loyalty club? The second person is more likely to stay again.
Another is that you could have access to special floors for guests in the programs or receive something like bottled water at check in. Some hotels are starting to give wifi access to members of the program–not just elites.
But my mother just contacted me to tell me some cool news today. She received a nice upgrade at a hotel as non-elite member of their loyalty program.
How does this work?
So in situations like this, a hotel gets booked up with lots of people who may not normally stay at that chain. There’s a much lower chance of having elites at that hotel.
And events like this dance can cause a hotel to sell out. When the hotel is sold out, people tend to get upgraded to the nicer rooms, and they’ll start at the most loyal and work their way down.
Since my mom was in a situation where there wouldn’t be many elites (if any at all!), she was high on the totem pole for upgrades.