JetBlue has announced its plans to scrap the check-in process.
“The idea of asking customers to jump an additional hurdle before their flight is an increasingly antiquated concept,” Blair Koch, a JetBlue vice president, said in announcing the new process. “By having the right systems in place, we can remove this step and even help identify and prevent issues that can hinder customers from fully enjoying their travel experience.”
The check-in process used to seem like a way of saying “Hey! I’m at the airport!” to me. Since you were checked it, staff knew to page you at the end of boarding, just to make sure.
Now that you can check in ahead of time online, that point is moot and I’ve rarely heard gate agents paging individuals late for their flights.
What do you think? Has the check-in process become completely irrelevant?