Tag Archives: Payless

Fashion “Influencers” Paid Thousands of Dollars for $40 Shoes

a woman standing in front of a wall of plants

In a crazy publicity stunt, Payless Shoes changed the label on their shoes, marked them up 10x, and invited fashion “influencers” to their private launch event. The influencers went on to spend thousands of dollars before Payless revealed the truth (and refunded their money). From the Washington Post: “I would …

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