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One Radisson, Two Radisson, Red Radisson, Blue Radisson: New Radisson Sub-Brands

Club Carlson logoThe Radisson announces two new sub-brands they are adding to their offerings:

Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced at the Radisson® and Radisson Blu® Americas annual business conference, the company will launch two new global hotel brands. Radisson Red, a ”lifestyle select” brand that has been designed and developed to deliver today’s customer the experience of tomorrow, while Quorvus Collection, an expertly curated collection of luxury hotels, will reflect and respond to the true sensibilities of the contemporary global traveler while celebrating the culture of each and every location. Carlson Rezidor, whose brands include Radisson Blu®, Radisson®, Park Plaza®, Park Inn® by Radisson, and Country Inns & Suites By CarlsonSM, aims to have more than 60 Radisson Red hotels and 20 hotels in the Quorvus Collection by 2020. – See more at: http://www.rezidor.com/phoenix.zhtml?c=223433&p=irol-newsArticle&ID=1900880&highlight=#sthash.yGhv8oTO.dpuf

I wonder what they mean by “the experience of tomorrow”.  I’ve stayed at Kimpton’s Hotel Helix, a futuristic hotel, before and I never quick figured out how to shower in the bedroom without soaking everything else.

The Wall Street Journal called it a hotel for millenials.  And their description of the hotels sound very Kimpton-esque:

Visitors, Carlson Rezidor says, will be able order a car to pick them up at the airport, request that the room’s minibar be stocked with certain drinks, order a sandwich to be waiting at the hotel’s 24-hour deli, and arrange for family photos to beam from the television screen when they enter their room. Guests will pay for these additional amenities on an a-la-carte basis.

 

About Jeanne Marie Hoffman

Former bartender, still a geek. One equal part each cookies, liberty, football, music, travel, libations. Stir vigorously. +Jeanne Marie Hoffman Jeanne on Twitter

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